12 9 / 2013
The Relative Value of a Feature - Spotify & Songkick
Long-time, no-post but here is a quickie when it comes to UX and the value of certain features.
Little Big Details
So I find myself on Spotify jamming out to the Wood Bros in preparation for what will be a fantastic concert tonight when I came across this lil promo:
At first glance, this is a nice little feature promoting live music of the band I’m listening to, but at closer look, it needs some definite adjustments.
#1: View upcoming concerts in your country
Seriously? My country? The whole USA? I can’t imagine a time where I’m able to travel freely across the country to see a band play.
An easy, location-agnostic alternative could read, “Hey - The Wood Brother are currently on tour. Check out their schedule.”
And if they are truly playing in my area, it could read, “View upcoming concerts in your area.” This could incorporate the Wood Bros and similar bands.
Or best yet because they are playing TONIGHT, it could read, “Whoa! These guys are playing in your city TONIGHT. Find Tickets.”
That would be awesome.
#2: SEP 13
Today is September 12th, and as I noted above, there is a concert near me TONIGHT.
I can see the argument that most likely my day’s plans are already baked-in, so why not promote the future. HOWEVER, when I click on the promo, it shows tonight’s concert at the Fine Line. Odd.
Assuming the Best
Now for a couple caveats because I like what Spotify and SongKick are trying to do.
Technically, Madison is close(ish) to me in Minneapolis. Wisconsin is next to Minnesota, correct, but 273 miles isn’t quite close. Maybe they need to change ‘country’ to ‘area’ and adjust their location filters. (NOTE: Relative location services could be a whole topic in itself.)
This promo is an integration with SongKick, so I don’t truly know who has control of this feature.
Moral of the Story
Read the labels you write out loud to yourself and vett out the relative values that the data presented brings to your end user.